Sony Alpha a7 IV Mirrorless Digital Camera + FE 28-70mm F3.5-5.6 OSS
Sony Alpha a7 IV Mirrorless Digital Camera + FE 28-70mm F3.5-5.6 OSS
Sony Alpha a7 IV Mirrorless Digital Camera + FE 28-70mm F3.5-5.6 OSS
Sony Alpha a7 IV Mirrorless Digital Camera + FE 28-70mm F3.5-5.6 OSS
Sony Alpha a7 IV Mirrorless Digital Camera + FE 28-70mm F3.5-5.6 OSS
Sony Alpha a7 IV Mirrorless Digital Camera + FE 28-70mm F3.5-5.6 OSS
Sony Alpha a7 IV Mirrorless Digital Camera + FE 28-70mm F3.5-5.6 OSS
Sony

Sony Alpha a7 IV Mirrorless Digital Camera + FE 28-70mm F3.5-5.6 OSS

Sale priceR 45,995.00 Regular priceR 57,995.00
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SKU: CAMSOILA7M4K

  • Focal Length: Interchangeable lenses
Sony Alpha a7 IV Mirrorless Digital Camera + FE 28-70mm F3.5-5.6 OSS
(Stand a chance to win an R30 000 voucher when you buy a Sony camera or lens. The promotion is valid between 1 July - 30 September 2023. T&Cs apply.)

Sony Alpha a7 IV Mirrorless Digital Camera + FE 28-70mm F3.5-5.6 OSS
Sony a7 IV: Beyond Basic
An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.

33MP Exmor R BSI CMOS Sensor

The newly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.

camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.


BIONZ XR Processor
Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for the clean rendering of moving subjects.

In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.
4K 60p Video Recording in 10-Bit
  • Making full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.
  • There is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.
  • No recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.
  • The a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s.

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