We are Cameraland

Since 1958 Cameraland has been servicing customers with personal service, quality products and offering the best price and professional advice.

As a company that has been around for over half a century, Cameraland now brings you a unique space for you to explore your creative potential.

Cape Town's first camera store since 1958

Cape Town’s oldest camera store and leading stockist of Canon, Nikon, GoPro, Olympus and other top photographic brands

The Cameraland Origin Story

1958

Gerald Shap opens Shap's Pharmacy

1960

Shap's Pharmacy becomes Shap's Cameraland

1964

The store expands

1969

Richard Williams joins the proud Cameraland family. Richard is still part of our Team and is our longest serving employee.

1975

We've sold 1000 cameras!

1982

Shap's Cameraland became the first store in Cape Town to offer a one-hour developing and printing service. (Today, Shap's Cameraland offers the finest printing the world has to offer, running the latest and most advanced Kodak and Fuji Frontier digital lab)

1985

Shap's Cameraland launches its repair & service centre

2000

Developed 10-storey parking facility for the customer convenience

2002

Launch of the digital camera in South Africa - and Shap's sells a whole range

2005

Shap's Cameraland launches its website enabling people from all over South Africa to enjoy our product range and expertise

2008

Happy 50th birthday to us!

2011

Cameraland starts renovating the store to update it to a modern design

2012

The new and improved Cameraland store opens up and features a revamped photographic section, full Apple store, Cafe, training room and studio on the 1st floor, and full design and print studio on the 2nd floor. As well as an amazing rooftop deck where Be Inspired events are regularly held.

2024

The Cameraland store transitions into the E-commerce platform, relaunching the cameraland.co.za website, whilst offering customers a tailored one-on-one personalized experience at 8th Floor, Park on Long, 66 Long Street, Cape Town.