Sony Alpha a7 III Mirrorless Camera Body
Sony Alpha a7 III Mirrorless Camera Body
Sony Alpha a7 III Mirrorless Camera Body
Sony Alpha a7 III Mirrorless Camera Body
Sony Alpha a7 III Mirrorless Camera Body
Sony Alpha a7 III Mirrorless Camera Body
Sony Alpha a7 III Mirrorless Camera Body
Sony Alpha a7 III Mirrorless Camera Body
Sony Alpha a7 III Mirrorless Camera Body
Sony Alpha a7 III Mirrorless Camera Body
Sony

Sony Alpha a7 III Mirrorless Camera Body

Sale priceR 31,995.00 Regular priceR 34,995.00
Save R 3,000.00
SKU: CAMSOILA7M3

  • 24MP Full-Frame Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor & Front-End LSI
  • 693-Point Hybrid AF System
  • UHD 4K30p Video with HLG & S-Log3 Gammas
  • 2.36m-Dot Tru-Finder OLED EVF
  • 3.0" 922k-Dot Tilting Touchscreen LCD
  • 5-Axis SteadyShot INSIDE Stabilization
  • ISO 204800 and 10 fps Shooting
  • Built-In Wi-Fi and NFC, Dual SD Slots
  • USB Type-C Port, Weather-Sealed Design

Renowned for its redesigned sensor, the Sony a7 III is an all-encompassing device ideal for both photography and videography in various working environments. Perfected for enhanced speed and low-light efficiency, a fresh 24.2MP Exmor R BSI CMOS sensor and BIONZ X processor add to the superior image quality, video potential, and AF capabilities. The a7 III additionally features a revamped body structure, complete with a touch-enabled LCD, upgraded EVF, extended battery life, and two memory card slots.

The Sony Alpha a7 III Camera Body features a back-illuminated design and 24.2-megapixel Exmor R CMOS sensor for high-resolution stills and videos. It has a BSI design for quick data transmission and can shoot 14-bit stills from ISO 100-51200, expandable to ISO 50-204800. With internal UHD 4K video recording, wide dynamic range, and a 15-stop dynamic range, this camera delivers impressive performance. It can also shoot up to 10 fps in continuous shooting mode and up to 8 fps in live view mode.

UHD 4K Video Recording in XAVC S Format

UHD 4K movie recording, up to 30 fps with 2.4x oversampling, delivers detailed imagery with reduced moiré and aliasing. 4K and FHD resolutions support 100 Mb/s XAVC S format in an MP4 wrapper with 4:2:0 sampling. 120 fps recording allows for 4x and 5x slow-motion with frame rates at 30p or 24p. Clean 4K recording with 4:2:2 sampling is possible through uncompressed HDMI output and an external recorder.

S-Log3, HLG, and Other Color and Gamma Controls

Customize colors and gamma with a7 III's settings. Use S-Log2 Curve for 1300% more dynamic range, and HLG/ BT.2020 support for recording in a wide color gamut. S-Log3 also available for increased control in shadow/mid-tones.

Fast Hybrid AF System

An evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing.

  • Lock-on AF maintains focus on moving subjects through the use of a configurable frame that is set over the desired moving subject
  • Expand Flexible Spot employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus
  • Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes
  • Focus Magnifier function can be used for critical focus when homing in on minute subject details
  • Rear touchscreen can also be used for Touch Focus control and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder
5-Axis SteadyShot INSIDE Image Stabilization

The a7 III camera body has a 5-axis SteadyShot INSIDE image stabilization system that compensates for 5 types of camera shake. This allows for clear shots with any lens, including adapted lenses, and provides stabilization for all shooting styles.

Body Design and Connectivity
  • The XGA OLED Tru-Finder EVF features a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail.
  • In addition to the EVF, a 3.0" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit working from high and low angles.
  • Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.
  • Weather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
  • Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
  • Dual SD memory card slots allow for flexible file saving and handling, and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.
  • A USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
  • Built-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.
  • NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
  • Bluetooth connectivity allows for location data acquisition.

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