Cape Town's Oldest Camera Store
Established in 1960 as Shap’s Cameraland, we’ve been at the heart of Cape Town’s photographic community for over 60 years. From pioneering one-hour photo development in the 1980s to embracing the digital revolution in the early 2000s, Cameraland has continually evolved to meet the needs of photographers and creatives.
In 2012, we reimagined our Long Street flagship store to include a state-of-the-art showroom, training spaces, a rooftop event deck, and more—creating a truly immersive photographic hub. Today, we continue to innovate as a fully integrated e-commerce platform, offering expert service both online and by appointment at our 8th-floor creative space in Cape Town’s CBD.
Newly Announced Products
Built for Adventure – Meet the OM SYSTEM Tough TG-7
Whether you're diving into the ocean, scaling a mountain, or capturing the chaos of everyday life, the OM SYSTEM Tough TG-7 is your ultimate companion. Waterproof, crushproof, freezeproof, and dustproof – this rugged compact camera is engineered to go where others fear to tread.
Pair it with a full ecosystem of dedicated accessories – from lens converters and underwater housings to LED lights – and you're ready for anything nature throws your way. Adventure photographers, content creators, and outdoor explorers: this is the gear that keeps up.
📸 Tough by name. Tough by nature.
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