Shop by Category

Just Announced | Coming Soon
Sigma 16-300mm F3.5-6.7 DC OS Contemporary
The all-new Sigma 16-300mm F3.5-6.7 DC OS | Contemporary features an 18.8x zoom ratio, the world’s largest for an APS-C format mirrorless lens. Covering the entire range from wide-angle to super-telephoto, this extremely versatile lens brings the full range of photographic subjects within reach, from landscapes and portraits to wildlife and sports photography.
With a maximum magnification ratio of 1:2, the 16-300mm F3.5-6.7 DC OS | Contemporary captures detailed close-ups with ease. Its HLA (High-response Linear Actuator) motor provides exceptionally fast, smooth and accurate autofocus - ideal for fast-moving subjects such as birds and aircraft. The lens offers 6 stops of image stabilization at the wide end and 4.5 stops at the telephoto end, helping photographers achieve blur-free results even at longer focal lengths and in low light.
Newly Announced Products



Estimated Availability: End April 2025
This legendary lens will inspire you with its image quality and picturesque bokeh when shooting with a wide aperture. At the same time, it delivers precise focus and striking contrast when stopped down. The Summilux-M 50 f/1.4 invites you to explore the interplay of sharpness and blur, offering you boundless opportunities to express yourself creatively.
More InfoEstimated Availability: Mid March 2025
The COOLPIX P1100 is equipped with a 125× optical zoom lens that covers an incredible range of focal lengths beginning at the wide-angle 24mm equivalent and extending to the super-telephoto 3000mm equivalent (up to 250× zoom is possible when Dynamic Fine Zoom is enabled). As successor to the popular COOLPIX P1000 (released in September 2018), a compact digital camera that realized amazing super-telephoto shooting, the COOLPIX P1100 offers further improvements in usability.
More InfoEstimated Availability: Mid to End February 2025
With its ultra-wide 16-28mm zoom and a fast f/2.8 aperture, the RF 16-28mm F2.8 IS STM is a wide-angle powerhouse that’s packed with technology. With 5.5-stops1 of image stabilisation and weather-resistance, all in a lightweight and compact body, it rewards you with incredible stills and videos – no matter where your story takes you.
More Info